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This AI-based language learning app set out to expand rapidly across LATAM and Europe. With increasing competition in the EdTech space, the team needed a scalable user acquisition strategy that could deliver low-cost installs and market visibility fast. SBC Performance led the cross-platform launch, aligning creatives, channels, and funnel structure to maximize reach and retention.
PRODUCT
PLATFORMS
INDUSTRY
SERVICE TYPE
challenge
The client needed a scalable acquisition setup that could deliver consistent results across platforms, from lowering acquisition costs to improving lead or install quality.
Previous campaigns often lacked targeting depth, used outdated creatives, or weren’t aligned with clear funnel stages and business goals. To solve this, we redefined campaign architecture, focused on value-led messaging, improved creative testing velocity, and built a tracking system tailored to real business metrics — from CAC to ROAS or ARR.
Working Process
Every step of our process is driven by data, built for testing, and optimized for performance.
Free Audit
We review your current campaigns, product visibility, and search gaps to build a stronger structure for growth.
FAST LAUNCH
No delays — we activate your campaigns instantly through our agency-level in-house ad accounts.
Optimization
We manage daily A/B tests, budget pacing, and bid strategy — always focused on your KPIs.
Reporting
We track what really matters: user value over time, not just the first click. Integrated with Firebase, AppsFlyer, or Adjust.
WHAT WE DID
To meet the client’s ambitious growth goals, we designed a multi-platform performance marketing strategy tailored to the unique dynamics of LATAM and EU markets. Our focus was on speed, localization, and performance efficiency — aligning creative production, media planning, and campaign structure to drive results from day one.
Market analysis and platform mix
We began by analyzing user behavior and pricing sensitivity in each region. Based on these insights, we mapped out the optimal platform mix and tailored creative formats to match local user expectations.
Creative production and funnel setup
Using short-form videos, static banners, and keyword-driven ads, we adapted messaging to each market while maintaining brand consistency. Campaigns were structured across acquisition, retargeting, and re-engagement funnels.
Channel-specific execution
We launched localized campaigns across Meta, TikTok, ASA, and Snap. In Apple Search Ads, we focused on high-intent keyword clusters to attract conversion-ready users. Google UAC was used to reinforce performance in high-LTV markets.
Optimization and reporting
All campaigns were optimized for CPI and early retention signals. We delivered custom dashboards with real-time insights into CPI, install volume, and App Store rankings, enabling fast, data-backed decisions.
RESULTS
The campaign exceeded expectations across both cost-efficiency and growth.
✅ CPI averaged just $0.88 across all platforms, enabling the app to scale rapidly without quality trade-offs.
✅ Over 100,000 installs were generated within the first six weeks of launch.
✅ Top 10 rankings in the Education category were achieved in four countries, driving additional organic uplift.
This case highlights the impact of platform-specific execution combined with regional insight. By aligning strategy, creative, and data infrastructure, we helped the client scale fast, lean, and with confidence in multiple global markets.
Case Studies
See how strategic media buying and creative execution helped our clients overcome challenges and unlock measurable growth.
EdTech AI Tutor
Launched a multi-platform user acquisition strategy for an AI-powered learning app, driving 100K installs in 6 weeks with a $0.88 CPI and Top 10 rankings in 4 countries as our final result.
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Fintech App
Scaled a personal finance app across US, UK, and Canada with cross-platform campaigns, reducing CPI from $7 to $2.71 and generating 250K installs in 3 months.
Let’s work together
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