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This B2B sales CRM app was built to help small and medium-sized businesses manage their pipelines on the go. Despite having a strong product, their paid acquisition was under-optimized — with inconsistent CAC, low conversion from trials to paid plans, and limited data visibility across channels.SBC Performance was brought in to overhaul the growth engine: from audience strategy and creative execution to platform alignment and performance tracking. The goal was clear — reduce CAC, boost qualified usage, and turn paid users into recurring revenue. Within 10 weeks, we helped the client unlock sustainable unit economics and scale confidently across key markets.
PRODUCT
PLATFORMS
INDUSTRY
SERVICE TYPE
challenge
The client needed a scalable acquisition setup that could deliver consistent results across platforms, from lowering acquisition costs to improving lead or install quality.
Previous campaigns often lacked targeting depth, used outdated creatives, or weren’t aligned with clear funnel stages and business goals. To solve this, we redefined campaign architecture, focused on value-led messaging, improved creative testing velocity, and built a tracking system tailored to real business metrics — from CAC to ROAS or ARR.
Working Process
Every step of our process is driven by data, built for testing, and optimized for performance.
Free Audit
We review your current campaigns, product visibility, and search gaps to build a stronger structure for growth.
FAST LAUNCH
No delays — we activate your campaigns instantly through our agency-level in-house ad accounts.
Optimization
We manage daily A/B tests, budget pacing, and bid strategy — always focused on your KPIs.
Reporting
We track what really matters: user value over time, not just the first click. Integrated with Firebase, AppsFlyer, or Adjust.
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WHAT WE DID
We rebuilt the entire paid growth framework — from audience strategy to campaign architecture — using our performance playbook for B2B SaaS.
Audience refinement and value-led positioning
Targeting was restructured around CRM usage patterns, job functions, and company size. Messaging shifted from feature promotion to value demonstration, with creatives focused on ROI, team visibility, and on-the-go productivity.
Platform-specific funnel execution
We launched distinct funnel setups across Meta, Google, and Apple Search Ads, guiding users from install to activation and ultimately to paid subscription. ASA campaigns were built around high-intent, bottom-funnel search terms.
Data infrastructure and experimentation
We implemented CAC-to-ARR dashboards to track return on spend in real time. Continuous A/B testing was run on onboarding flows and pricing incentive angles, allowing us to optimize not just for acquisition but for revenue contribution per cohort.
RESULTS
By week six, we reduced CAC to $18 — a 2.3x improvement over the previous average. Monthly active users increased 3.6x, driven by stronger retention and a more effective onboarding experience. Performance campaigns generated $42,000 in ARR within the first three months.
This case shows that in B2B performance marketing, the win isn’t just in the click — it’s in the system behind it. With clear messaging, targeted funnel design, and real-time cohort tracking, we transformed a fragmented setup into a reliable and scalable growth engine.
Case Studies
See how strategic media buying and creative execution helped our clients overcome challenges and unlock measurable growth.
EdTech AI Tutor
Launched a multi-platform user acquisition strategy for an AI-powered learning app, driving 100K installs in 6 weeks with a $0.88 CPI and Top 10 rankings in 4 countries as our final result.
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Fintech App
Scaled a personal finance app across US, UK, and Canada with cross-platform campaigns, reducing CPI from $7 to $2.71 and generating 250K installs in 3 months.
Let’s work together
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